DSF Global Slogan: ‘ One World. One Family. One Festival ’
From 1996 to 2014, DSF attracted 56 million visitors to Dubai, with a total spending of AED 145 billion.
( DUBAI ) Dubai Shopping Festival turns 20 on 1 January, as it sets off on a 32-day “Journey of Celebrations” that promises to offer sheer excitement, world-class entertainment and unique shopping experiences aimed at showcasing Dubai as one of the best family tourism destinations in the world.
With this spectacular start to the New Year in Dubai, residents and visitors from around the world have the opportunity to experience a mix of over 150 unique events and activities that can be enjoyed in every nook and corner of the city of celebrations.
The 20th milestone edition of DSF will run under the special theme “20th Anniversary – A Journey of Celebrations”, with a calendar of events, which breathes new life into the festival’s key pillars of Shopping, Winning and Entertainment. The 20th anniversary slogan “Journey of Celebrations” is a reflection of the marathon journey undertaken by DSF for two decades, on its way to achieving international fame. The theme also is a reflection of the inspiring journey that visitors and shoppers go through when they visit DSF and enjoy its multitude of offerings and rewarding experiences.
The year 1996 saw the brainchild of His Highness, Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai – turn into a reality. The launch of the Dubai Shopping Festival (DSF) transformed the face of Dubai’s retail sector into one that amazed the world by offering the best in both family entertainment and shopping in one destination. And the idea of introducing a tempting array of winning options worked like a magnet for thousands of visitors thronging to the city in search of a truly unforgettable holiday shopping experience.
Today, DSF, which is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), is the longest running festival of its kind in the world and has truly become a citywide achievement that has grown from being focused on sales and promotions to providing unique shopping experiences through retail promotions and innovation.
His Excellency, Helal Saeed Almarri, Director-General, Dubai’s Department of Tourism and Commerce Marketing (DTCM), said: ““The launch of the 20th edition of Dubai Shopping Festival is a landmark moment in a journey that began in 1996, based on the vision of His Highness, Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The success of Dubai Shopping Festival not only set the template for the city-wide festivals that followed, but it is also symbolic of the successful journey made over the last two decades in becoming one of the world’s most visited destinations and must-experience cities. As the world gathers in Dubai to celebrate the 20th edition, we look forward to welcoming visitors who have never been to Dubai before and those who return year-after-year, and providing them with an experience to be remembered.”
Her Excellency, Laila Mohammed Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), said: “Throughout DSF’s journey from when it began in 1996 to now, spanning two decades, we have had the opportunity to host millions of people from around the world and have also been successful at putting a smile on the faces of families and tourists who have taken home beautiful and unforgettable memories of DSF and Dubai. The success of DSF is also testament to the exceptional support extended to DFRE by other Dubai government entities and the private sector, especially our strategic partners and key sponsors. Today, as we open a new chapter in our historic journey, we encourage residents and visitors to enjoy DSF’s 20th Anniversary offerings and multiple experiences that resonate with the festival’s universal slogan “One World. One Family. One Festival.”
The success of DSF as a game-changing initiative that has contributed towards Dubai’s economy is evident by the fact that the DSF annually attracts on an average 4 to 4.5 million visitors with a total spending of AED 15 billion. The festival attracted 56 million visitors from 1996 to 2014, with a total spending of AED 145 billion, a resounding growth, considering that in its first edition, DSF attracted 1.6 million visitors resulting in a total spending of AED 2.5 billion.